We can relate to Anne Frank, but cannot wrap our heads around six million Jews dying in gas chambers.
We mourn the death of Cecil, but are oblivious to the billions of other creatures who wanted to live just much as he did.
The story of a cow escaping from a slaughterhouse makes the evening news, and people cheer her on.
Then they return to their burgers and bacon without a clue to the pain and suffering they cause.
Rather than damn the mentality of the human race, we animal activists need to exploit the way people think, the way they react, and the way they are motivated.
Our messages must be delivered through emotional pressure points, not through logic or rational analysis.
Josef Stalin’s observation that one death is a tragedy but a million deaths is a statistic, is one of the most profound utterances in human history. And it is a lesson we must learn if we are to impact human action and pierce the veil of ignorance and complacency that constantly confronts us.
We need propagandists, not analysts. Revolutionaries, not analysts. Strategists, not analysts.
Logic does not win battles for public opinion, raw emotion does,
Rather than pointing out the hypocrisy, we must channel the rage. Rather than using reason, we must appeal to emotion.
Human are hardwired to relate to those with a name and a story. It is absurd to rail against the illogic of human thought processes, as that will accomplish nothing at all. We are agreed that humans are a stupid and self centered species. Our mission is to exploit how humans think. We must frame our message to hit nerves, not neurons.
We must master propaganda.
We are in a war of perception, against an enemy of indifference.
Natasha Sainsbury, of Good Karma Graphic Design, has joined Armory of the Revolution as Editor, and is responsible for the transformation of the blog’s appearance.