Fake Meat Will Save Us

I think it would be more accurate to say that fake meat could possibly save us. Personally, I think it unlikely.

The Extinction Chronicles

Until we have real leadership on climate, changing what we eat is the biggest thing we can do to save the planet.

By Timothy Egan

Contributing Opinion Writer

An Impossible Whopper from Burger King, which is testing plant-based patties.CreditMichael Thomas/Getty Images
ImageAn Impossible Whopper from Burger King, which is testing plant-based patties.
An Impossible Whopper from Burger King, which is testing plant-based patties.CreditCreditMichael Thomas/Getty Images

I plopped down in the sports bar Thursday to watch World Cup soccer and eat my first fake meat burger. I don’t mean to slight the surging United States women’s team, but the plant-based protein slab made nearly as big an impression as the match.

No surprise then, that a burger that bleeds like meat, tastes like meat and looks like meat is winning over millions of skeptical consumers, taking Wall Street by storm and prompting Big Ag to jump into a lucrative business that started on the vegan fringe.

But…

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