HOW CARBON LABELS ARE GETTING PEOPLE TO EAT LESS MEAT

Exposing the Big Game

By: Karen Asp | Reading time: 7minutes

It’s no secret that the Western world needs a dietary intervention. Animal agriculture continues to be among the leading causes of greenhouse gas emissions, and without a major shift to a plant-based diet globally as well as at an individual level, the future looks bleak.

The question is, though, how do you make consumers aware of the carbon footprint of their food? Enter climate labels.Just as nutritional labels help consumers make the right purchase for their health, these labels, which are being added to restaurant menus and food products, are designed to help consumers make healthier choices for the planet.

In 2020, the World Resources Institute launched theCool Foods Mealsbadge to make it easier for consumers to choose climate-friendly meals when dining out. The launch was timely, as it followed on the tails of asurveyconducted by the Yale…

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